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Think Reputation, Instead of Brand
What’s a brand? It’s not very tangible. It’s more like a feeling than a thing. While it may be managed by you or someone at your organization, it is really outward perception that defines your brand....
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5 Ways to Honor Your Suppliers
How does your organization treat its suppliers? Do you pay invoices on time or do you make them wait forever? Do you treat them as partners or do you think they’re a nuisance? Well, treating them like...
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Do You Have a Branding Problem Like Al-Qaeda?
Amazing, but Osama bin Laden’s writings show that Al-Qaeda had a “marketing problem.” A branding problem, in fact. Surprised? A letter found in his Pakistani compound expresses his concern that the...
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